7 Services to Offer as a Social Media Manager

One of the best things about starting a social media management business is that it gives you the option to offer a variety of different social media related services.

When you’re first starting out we recommend picking one or two services to offer that closely align with your skill set & what you enjoy doing most.

As soon as you get things up & running -- you can scale your business with systems and team members, which will allow you to expand your service offerings & make more money!

Wondering what to offer as a Social Media Manager?

Here are 7 unique services for your social media clients...

1. Social Media Platform Management

One of the most common ways to get started offering social media services is by managing specific social media platforms for both individuals & businesses. Facebook, Instagram, Pinterest, Twitter & LinkedIn are some of the most popular platforms — but you can also offer to manage YouTube, TikTok & SnapChat accounts for your clients as well! Regardless of which platform you choose to manage, it’s imperative that you become AND remain an expert on those particular channels.

2. Influencer Marketing

Influencer marketing continues to rise in popularity & brands everywhere are taking notice! By cultivating strategic relationships & partnering with individuals who have a strong social media presence, businesses can quickly build brand awareness & increase sales. But these businesses need help finding those partners & managing those relationships… and that’s where you come in.

3. Content Creation (Photo, Video, Graphics)

If your clients come to you empty-handed, you won’t be able to do your job successfully! Photos, videos, quotes, GIFs & memes are all necessary pieces of the social media marketing puzzle. You can either choose to outsource content creation, by working with photographers, videographers & graphic designers, or consider creating these types of content for your clients yourself.

4. Content Marketing

Speaking of content -- is the written word your love language? We share your passion & are happy to report that writing copy for brands is a highly sought after skill you can offer as a social media manager. While different social media platforms require different forms of copy, (for example, Twitter is short-form while Facebook and Instagram allow for longer captions), social media managers who are skilled writers can also produce blog articles for clients, to boost their SEO — adding Content Marketing as a service to their offer menu.

5. Community Management

Community management can be as simple as managing a client’s Facebook group or it may become a daily “customer service” scenario-- where you’re handling all sorts of requests and inquiries from the brand’s customers. You’ll practice social listening as well as engage with your client’s community on their behalf -- and this role usually involves replying to comments & DMs, seeking out & actively engaging with targeted accounts & helping to boost brand awareness.

6. Platform Audits, Consulting & Strategy Sessions

Need a quick influx of cash? Offering platform audits, consulting & strategy sessions (1:1 or with a group) is a great way to make money as a social media manager without any of the traditional management legwork like writing copy or curating content — instead you’re sharing your knowledge for a fee. You can charge a flat rate for a session & structure it the same way for each client, or charge an hourly rate for a more open-forum session like brainstorming, planning and problem solving.

7. Email Marketing

Email marketing is a great add on to social media marketing — they go together like PB&J! Since social media channels are considered TOF (Top of Funnel) your clients need somewhere to send all that traffic, somewhere they can house their list of loyal customers & have the ability to contact them without fighting an algorithm.

You can use Social Media Marketing & Email Marketing together to help your clients reach their goals even faster!

When deciding on what services to offer, think about which services & platforms will impact your client’s brand the most — getting them the best results.

After that, you can add in additional services that can help to amplify your efforts (& your monthly revenue!)